Saturday, June 18, 2011

Social Media Maven Margarita Vaisman

During her time at Emerson College, Newbury Comics was a regular destination for Margarita Vaisman, class of ‘00, though her taste strayed from the superhero adventures of comic book publishers Marvel Entertainment, Inc. and DC Comics.

“I was really into the goth scene in Boston and a lot of those folks were into comics and made regular trips to Newbury Comics and Million Year Picnic,” Vaisman said. “While I didn’t read many comics beyond Sandman and The Crow — both on the goth required reading list — comics were certainly a common interest among many of my friends and acquaintances, along with black clothes and gloomy music.”

When it was time to look for colleges Vaisman zeroed-in on Emerson after reading a listing in The Princeton Review.

“I knew Boston was the ideal location for college, because I wanted to leave New York City, but not venture too far,” Vaisman said. “I also wanted to major in Creative Writing … [Emerson] matched both criteria and was described as ‘a school for freaks and misfits.’ The second I read those words, I knew that would be the school I’d attend.”

At Emerson, Vaisman, 33, majored in creative writing, with a minor in psychology.

“My favorite professor was the late Peter Corea, who I was fortunate enough to have for two psychology courses,” Vaiman said. “He always stressed empathy and kindness and I think he wanted to teach us to be decent human beings above all else. He certainly left a lasting impression on me.”

After four years of clubbing and writing, Vaisman, a 2000 graduate and now a community manager for Google, was unsure what was next for her.

“I think [Emerson] gave me a good foundation in terms of developing my talents and interests, but by the time I graduated, I didn’t know how I wanted to apply those skills.”

Vaisman moved to England after graduation, where she said she was biding her time until her ideal job was invented.

“I always had a feeling that whatever career I was going to have didn’t exist yet,” Vaisman said. “And wouldn’t you know, here I am working in social media.”

Until recently, Vaisman, was the social media manager for Marvel.

Before she started working at Marvel, Vaisman wasn’t very familiar with superhero comics. She had been reading more realistic work by creators like Adrian Tomine and Daniel Clowes, but she wanted to branch out. So when she heard about the job opportunity at Marvel, Vaisman dove right in.

Vaisman was particularly drawn to Joss Whedon’s run on Astonishing X-Men.

“Someone pointed-out to me that I probably have a fondness for those characters because they are all misfits in some way, and I think that’s true,” Vaisman said. “This also goes back to what drew me to Emerson.”

Check out Margarita’s blog, The Diary Project, at

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